“We sometimes forget that we have any history and are a bit naïve cause we think when we come back with a new piece of work that it will be judged as its own thing, but of course it isn’t. MX is set apart from their other music, receiving both critique and praise for their venture. In the same way, Coldplay has created their own kind of monster. In Frankenstein, Mary Shelley portrays the creation of Victor Frankenstein to be a blank slate and sets it, the creation, apart from the rest of the world. Martin remarked when asked about the naming of the album, “In this age of Google, if you had a song titled ‘Bananas’, and you typed it into Google, you would get these other results about bananas, so we thought why not title the album something that only means the album so that it has its own space on the Internet.” Developing something that is new, original but also relatable and inspiring is fundamental to Coldplay’s music and penetrates MX. The web is utilized by Coldplay to not only promote audience interaction but for defining the album. The Internet/”Wired World”, provides the medium for which this interaction can take place between author (musician) and reader (listener).
It is a mutualistic relationship - through their music that they are able to simultaneously impact and interact with their audience, while their audience also aids in shaping their music. Through these themes they ignite the imagination of their audience and provoke conversation.
MX is a prime example of simulation and subjectivity, spans multiple online communities and issues of interpretation, and also serves a form interactive fiction. When asked about the album art for Mylo Xyloto, Chris Martin and Jonny Buckland remark: “ a sign of being in the city and finding freedom within an oppressive situation and finding space in a place without any space and use it to express yourself.” When asked about the meaning of the title, lead singer Chris Martin remarks, “We wanted it to mean nothing else than what your imagination wanted it to…one of those words that people ask, ‘what the f*!? does that mean?’” Mylo Xyloto ( MX) not only serves as the title for the album but sets the stage for the abstract nature of the album which hopes to spark the audience’s imagination. In their newest installment titled Mylo Xyoto, the band challenges identity and originality. Known for their edgy, out-of-the-box lyrics and music, Coldplay has been a revolutionary in the music industry. 4.1 “Mylo Xyloto: Inspired by Coldplays New Album” by flyparachutes.
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